The Samsung QN43LS03FAFXZC “The Frame” TV transforms your living room with its sleek design that transforms into a work of art when not in use. Its matte 4K QLED screen eliminates reflections for an optimal viewing experience.

The NQ4 AI Gen2 processor intelligently optimizes each image while Quantum HDR technology reveals impressive details in dark and bright scenes. The matte screen faithfully reproduces artwork without shine.

• 43" 4K QLED display with anti-glare matte coating

• NQ4 AI Gen2 processor with adaptive optimization

• Dual LED technology for precise colors

• 20W sound with OTS Lite system and voice amplifier

• Ultra-thin design that fits perfectly into the wall

• Tizen system with Alexa and Google voice control